What does Amaara mean?

The name Amaara finds its roots in the Sanskrit word “Amara” (अमर) meaning eternal or immortal — symbolising our commitment to timeless style and enduring quality. It stands as a tribute to everlasting beauty and the stories that transcend time — crafted for you, and just like you, made to last.

Our Philosophy

At Amaara, we believe jewellery is more than an accessory — it’s an emotion, a memory, a part of your journey. Whether it’s a delicate everyday piece or a bold statement for life’s big moments, every creation is crafted to complement you — your spirit, your style, and your story.

The Amaara Difference

– Design-first Approach: Every design begins with a story — whether inspired by nature, tradition, or modern minimalism — and evolves into a piece that feels truly one-of-a-kind.

– Craftsmanship with Soul: Our artisans bring years of expertise and passion into each creation, combining traditional techniques with contemporary finesse.

– Ethical & Thoughtful: We are committed to using responsibly sourced materials and ethical production practices, because beauty should never come at a cost to people or the planet.

 -Personal, Always: From thoughtful packaging to customisation options, we ensure every Amaara experience is as personal as the jewellery itself.

Our Vision

As Amaara grows, our vision remains rooted in authenticity — to become a name that represents elegance with meaning, craft with conscience, and design with soul. We’re not just here to sell jewellery — we’re here to create heirlooms of the heart, crafted for you.