About Us – Amaara

Made With Love. Worn With Grace.

Eternal, soulful pieces designed to last beyond trends and time.

About Amaara - Crafted for You

Amaara is more than just a jewellery brand – it’s a celebration of individuality, craftsmanship, and timeless elegance. Born from a dream to create meaningful pieces that resonate with your story, Amaara offers a curated collection of handcrafted fine jewellery that reflects grace, strength, and modern sophistication.

Founded by Chandana, a passionate designer and visionary entrepreneur, Amaara was born out of a love for beauty in detail and the belief that jewellery should feel as personal as it is precious. Every piece from Amaara is thoughtfully designed, meticulously crafted, and carries a piece of the heart that created it.

What does Amaara mean?

The name Amaara finds its roots in the Sanskrit word “Amara” (अमर) meaning eternal or immortal – symbolising our commitment to timeless style and enduring quality. It stands as a tribute to everlasting beauty and the stories that transcend time — crafted for you, and just like you, made to last.

Our Philosophy

At Amaara, we believe jewellery is more than an accessory it’s an emotion, a memory, a part of your journey. Whether it’s a delicate everyday piece or a bold statement for life’s big moments, every creation is crafted to complement you your spirit, your style, and your story.

The Amaara Difference

Design-first Approach: Every design begins with a story whether inspired by nature, tradition, or modern minimalism and evolves into a piece that feels truly one-of-a-kind.
Craftsmanship with Soul: Our artisans bring years of expertise and passion into each creation, combining traditional techniques with contemporary finesse.
Ethical & Thoughtful: We are committed to using responsibly sourced materials and ethical production practices, because beauty should never come at a cost to people or the planet.
Personal, Always: From thoughtful packaging to customisation options, we ensure every Amaara experience is as personal as the jewellery itself.

Our Vision

As Amaara grows, our vision remains rooted in authenticity to become a name that represents elegance with meaning, craft with conscience, and design with soul. We’re not just here to sell jewellery we’re here to create heirlooms of the heart, crafted for you.

What Our Customers Say

Adorn Yourself in Glamour: Find Your Perfect Piece Today

“I ordered a necklace from Amaara for my sister’s wedding, and it was absolutely beautiful. The detailing and finish looked even better in person. It felt premium and elegant without being over the top. I received so many compliments!”

“Amaara’s jewellery has such a timeless charm. I bought a pair of earrings for everyday wear, and they are lightweight, classy, and comfortable. You can really see the quality in the craftsmanship. Definitely coming back for more.”

“I gifted an Amaara bracelet to my wife on our anniversary, and she loved it. The design was subtle yet luxurious, and the packaging was lovely too. Amaara is now my go-to brand for meaningful gifts.”